The story, mission and values behind Cedar Pumps & Distributors.
The name Cedar was chosen very deliberately. A Cedar tree is known for its strength, resilience and longevity. It survives harsh climates, stands firm through changing seasons and continues to grow for generations. It is a tree associated with trust, stability and lasting value.
That is exactly what we want Cedar Pumps & Distributors to represent. A Cedar tree draws water up from deep roots and never stops, the same steady, dependable flow we promise with every pump we supply. We are not here to simply sell pumps, we want to build a business that customers can rely on for years to come, where every customer knows they matter, every supplier enjoys working with us, and every employee feels proud to be part of the Cedar family.
Our goal is simple: to keep the flow going, and build relationships that last as long as the Cedar tree itself.
To serve people with honesty, care and excellence by providing reliable pumping solutions backed by genuine relationships, technical expertise and exceptional service. We exist to ensure every customer feels valued, never like just another number, and to build partnerships that continue long after the first sale.
To become Africa's most trusted pump distribution company by setting the benchmark for service, reliability and lasting relationships, delivering solutions customers can depend on and experiences they will always remember.
We put people first, treating every customer, supplier and colleague with genuine care and respect.
We pursue excellence in everything we do, always striving to exceed expectations.
We honour our commitments and do what we say we will do.
We are grateful for every relationship and every opportunity to serve.
We deliver products and service our customers can trust, every time.
We build lasting relationships because people matter more than transactions.
We're expanding across South Africa. If you'd like to stock and resell our Tradeflo and Agriflo pump ranges, we'd love to hear from you.
Apply to Become a ResellerWhile others compete on price, Cedar competes on relationships. We provide products designed for African conditions, backed by knowledgeable people who genuinely care about our customers' success. We don't simply supply equipment, we build confidence.
Speak to Our Team